JOB DESCRIPTION

Position: Sales & Marketing Officer

Company: Tama Tama Limited
Department: Sales & Marketing
Reports To: General Manager / Commercial Manager
Duty Station: Kampala, Uganda
Employment Type: Full-Time

1. Job Purpose

The Sales & Marketing Officer will be responsible for driving sales growth, expanding market presence and promoting Tama Tama Limited's range of AdBlue Diesel Exhaust Fluid (DEF) products. The successful candidate will identify and develop new business opportunities, build strong customer relationships, manage distribution channels and implement effective sales and marketing initiatives to grow the company's customer base and market share.

The role will focus on positioning Tama Tama Limited as a reliable supplier of quality AdBlue DEF solutions to businesses and organisations operating diesel-powered vehicle fleets, commercial transport, logistics, construction, manufacturing and other relevant sectors.

2. Key Roles and Responsibilities

A. Sales and Business Development

• Identify, prospect and acquire new customers across relevant market segments, including transport and logistics companies, fleet operators, fuel stations, construction companies, manufacturing firms and commercial vehicle operators.
• Develop and maintain a strong sales pipeline to achieve agreed sales targets and revenue objectives.
• Conduct sales visits, product presentations and negotiations with prospective and existing clients.
• Develop and manage strategic relationships with corporate customers, distributors, dealers and bulk buyers.
• Prepare quotations, proposals and commercial offers for prospective customers.
• Follow up on sales leads, customer enquiries and outstanding orders to convert opportunities into actual sales.
• Identify opportunities for bulk sales, recurring supply contracts and long-term customer partnerships.

B. Marketing and Brand Development

• Develop and implement marketing initiatives to increase awareness and demand for Tama Tama Limited's AdBlue DEF products.
• Promote the company's products through digital platforms, direct marketing, industry networks, trade events and other relevant channels.
• Develop marketing content, product information materials, sales presentations and promotional campaigns.
• Identify new market opportunities and recommend strategies for increasing product penetration.
• Build the company's brand visibility and positioning within the automotive, transport, logistics and industrial sectors.
• Support the development and execution of promotional campaigns, product demonstrations and customer engagement activities.

C. Distribution and Channel Management

• Identify, recruit and manage distributors, resellers, stockists and other strategic sales partners.
• Expand product availability through relevant retail and wholesale distribution networks.
• Monitor distributor performance, stock movement and market coverage.
• Coordinate with the operations and production teams to ensure timely fulfilment of customer orders.
• Gather market feedback on product demand, pricing, packaging and distribution efficiency.

D. Customer Relationship Management

• Maintain strong relationships with existing customers to encourage repeat purchases and long-term business partnerships.
• Provide timely responses to customer enquiries, complaints and product-related concerns.
• Educate customers on the use, benefits and importance of AdBlue DEF in diesel vehicles fitted with Selective Catalytic Reduction (SCR) systems.
• Conduct customer follow-ups to establish satisfaction levels and identify additional sales opportunities.
• Maintain an updated database of customers, prospects, sales leads and business contacts.

E. Market Intelligence and Reporting

• Conduct market research to identify potential customers, emerging opportunities and competitor activities.
• Monitor competitor pricing, product positioning and distribution strategies.
• Provide regular sales performance reports, market intelligence and business development updates.
• Track sales volumes, revenue performance, customer acquisition and achievement of sales targets.
• Recommend improvements to sales strategies, pricing approaches and marketing initiatives.

3. Key Performance Indicators (KPIs)

Performance will be measured against the following indicators:

1. Achievement of monthly and quarterly sales targets.
2. Growth in sales revenue and product volumes.
3. Number of new corporate and institutional customers acquired.
4. Growth in the active customer base and repeat purchase rates.
5. Number of distributors, dealers and stockists recruited.
6. Growth in market coverage and geographical distribution.
7. Effectiveness of marketing campaigns and lead conversion.
8. Customer satisfaction and retention levels.
9. Accuracy and timeliness of sales and market reports.

4. Academic and Professional Qualifications

• Bachelor's degree or Diploma in Sales and Marketing, Business Administration, Commerce, Business Development or a related field.
• Professional certification in Sales and Marketing will be an added advantage.
• Additional training in business development, customer relationship management or digital marketing will be desirable.

5. Experience Requirements

• At least 2–3 years of relevant experience in sales, marketing or business development.
• Experience in B2B sales, corporate account management or distribution sales is highly desirable.
• Experience working in the automotive, fuel and lubricants, industrial chemicals, logistics, transport or manufacturing sectors will be a significant advantage.
• Demonstrated ability to acquire new customers, negotiate commercial deals and achieve sales targets.
• Experience managing distributors, dealers or wholesale customer accounts will be an added advantage.

6. Key Competencies and Skills

• Strong business development, prospecting and selling skills.
• Excellent negotiation, persuasion and closing skills.
• Strong communication, presentation and interpersonal skills.
• Ability to develop and maintain corporate client relationships.
• Good understanding of B2B sales and distribution channel management.
• Strong market research and analytical skills.
• Ability to work independently, take initiative and deliver results with minimal supervision.
• Proficiency in Microsoft Office applications and CRM tools.
• Valid driving permit and willingness to travel for sales assignments will be an added advantage.

7. Personal Attributes

• Highly self-motivated, ambitious and results-oriented.
• Proactive and commercially minded.
• Persistent and confident in approaching new customers.
• Professional, ethical and customer-focused.
• Organised, accountable and able to manage multiple sales opportunities.
• Adaptable and comfortable working in a target-driven environment.

8. Working Relationships

The Sales & Marketing Officer will work closely with:

• General Management.
• Production and Operations Teams.
• Finance and Administration.
• Distributors, dealers and stockists
• Corporate customers, fleet operators and other business partners.

Application Note: The successful candidate will be expected to demonstrate the ability to independently develop new business, grow the company's customer base and drive sustainable sales growth.

Interested candidates should send CVs to vacancies@hrstudio.org